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Advertisements promoting Arizona Iced Tea have irked area leaders who call the slogan on the signs — “I love big cans” — sexist and offensive to women. Following exclusive coverage in the Queens Chronicle, one area lawmaker outraged over the marketing strategy is now encouraging people to not purchase the products.
“They have a pattern of offending people in order to make a profit,” City Councilman Peter Vallone Jr. (D-Astoria) said Thursday. “It is disrespectful, especially for a company that puts out a 23-ounce can of diabetes. It’s a product we should all stay away from.”
Ads promoting Arizona Iced Tea have raised questions in the Queens community over whether they are offensive to women because of their dual meaning.
The signs proclaim “I love big cans,” with a picture of the tall drink. But “cans” is also slang for breasts, or, in its singular form can refer to a person’s behind. The ads can be found in downtown Jamaica and other parts of the borough.