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Queens Chronicle

Men, Spruce Up Your Image For The Upcoming Holidays

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Posted: Thursday, December 4, 2003 12:00 am

With the holidays fast approaching, now is the time to spruce up your current look before you hit the party circuit. Surprise family and friends with a new look that you can maintain well into the New Year. It sounds simple, but where do you start?

“An increasing number of men are making grooming a priority because it’s an easy way to maintain a youthful appearance and update their look,” says Kendra Richards, men’s grooming expert and celebrity consultant. “Looking your best is important in today’s image-conscious world.”

Indeed, statistics show that men in the United States, driven by their desire to look and feel their best, spend more than $4 billion a year on grooming products. The growth in grooming products—which include hair color and facial scrubs—is being fueled, in part, by baby boomers entering middle age.

Richards, who’s worked with many notable male celebrities, offers her top-five grooming tips for men who want to make an impression on their friends and peers this holiday season.

The fastest way to take years off of your look is to get rid of gray hair. “It’s less noticeable and more natural to begin coloring your hair, beard and mustache when you first begin to go gray,” Richards said.

Balding is another common problem among men. Opting for a comb-over just dates your look. “Get comfortable with your changing look and opt for a modern short haircut,” Richards said.

Unfortunately, when men begin to lose the hair on their heads, they may begin to notice unwanted hair in other places, like their nose, ears or back. Be sure to trim or wax unwanted hair for a clean, contemporary look.

Protect and pamper your skin. Sales of men’s skin-care items have risen dramatically over the past five years, with an increasing number of products from which to choose.

“The best way to prevent wrinkles and skin cancer is to protect your skin from sun damage by using a daily moisturizer with sunscreen,” Richards said.

A good daily skin-care routine includes cleansing, followed by a gentle facial exfoliant scrub, which also enhances shaving ease and comfort. Follow with a moisturizer containing sunscreen for day and at night a moisturizer to encourage skin regeneration.

Don’t forget to include your hands and feet in your grooming routine. Well-manicured nails and toes contribute to good hygiene and grooming habits. “Make time to clip and file your nails at home,” Richards said.

Foot odor is a common problem among many men that is relatively easy to treat. “Scrub your feet daily and dry them completely,” Richards said.

A good smile is extremely important. Don’t forget good oral care habits require regular brushing and flossing. Using an antibacterial mouthwash, will help kill germs to keep breath smelling fresh. Additionally, there are many at-home whitening products that can brighten up your smile quickly and relatively inexpensively.

“Men who practice the art of good grooming turn heads and stand out from the pack,” Richards said. “They look healthier, more vigorous and more successful.”

Courtesy of ARA Content

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