Whether you get up from the table to shop on Thanksgiving or wait until the traditional Black Friday to hit the stores, we hope you’ll remember Small Business Saturday this weekend.
That’s the effort led by American Express to get people to patronize individual stores and small, locally owned chains, as opposed to the megaretailers and online outlets. AmEx holders can even save a few dollars by registering their cards at americanexpress.com/us/small-business/Shop-Small ahead of time.
But SBS is about much more than a little discount. It’s about supporting the businesses that make up our communities. Fifty-two percent of money spent at such stores stays in the neighborhood, according to AmEx, which is not the case with major chain stores.
So do the local economy a favor and commit some holiday spending to your neighborhood businesses, starting this Saturday.