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Queens Chronicle

Dare to be bare

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Posted: Thursday, January 7, 2010 12:00 am | Updated: 3:43 pm, Thu Jul 14, 2011.

We’ve come a long way from using rocks to shave. Now that it’s 2010, officially a decade into the “future,” it makes perfect sense that our methods for depilation have evolved into using lasers for our manicuring needs. Considering this technology has been widely available since the late ’90s, it’s surprising how little the average person knows about laser hair removal.

“It’s about getting people to come in and try it out,” says John Corona, owner of Velvet Effect Lasers, a hair-removal and cosmetic clinic in Rego Park. “They almost always come back, and they tell their friends about it, too.”

After an impressive interior remodeling he undertook on his own, Corona quietly opened Velvet Effect in mid-November. Despite winter being the obvious off-season for body hair consciousness, he has since built a dedicated and growing fan base.

Corona finds consumers to be concerned with three main factors: pain, pricing and performance.

On pain, he advises that it’s not as bad as what most may think. To that, this writer can attest, as Corona insisted a demonstration was in order, the result of which being a partially hairless left-hand. For the most part, the process was imperceptible ³ only minor irritation on some of the pulses. This was diminished almost instantly with a cooling gel automatically sprayed by the laser milliseconds subsequent to each pulse.

“It’s different for different people and different parts of the body,” Corona explained. The same can be said for the level of irritation caused by shaving with a razor.

As far as pricing, it’s more affordable than one might think: $20 for a lip or chin, $40 for armpits and $45 for bikini line, to name a few.

The level of effectiveness is at once apparent. After the first growth cycle, hair will grow in thinner and finer. After a series of treatments, Corona says he expects 70 to 90 percent hair reduction. It’s not hair elimination, but the closest you can get without electrolysis, and a whole lot less painful, time consuming and expensive.

The results achieved from laser hair removal can vary dependent upon skin type and hair type, but a main factor is the technician. Although the state doesn’t require it, Corona is a licensed specialist, confidently stating, “I could teach a dermatologist about laser hair removal. I spoke with a lady who’s been doing this for 12 years, and she didn’t know anything about her equipment or the science of why this works. I think my understanding is what sets me apart.”

In addition to hair removal, Velvet Effect offers many other services for the toning, texturing and tightening of skin, laser vein therapy, Botox treatment and teeth whitening.

When the Chronicle visited with Corona at his shop, he was high-fiving an ecstatic customer who 30 minutes prior was a hard-line skeptic. After her teeth whitening session she was thrilled with the results: a smile ear to ear.

It’s a reaction Corona is getting used to. So much so, he’s already planning on expanding his services into the neighboring space.

Velvet Effect Lasers is located at 62-85 Woodhaven Blvd. Call for an appointment at (718) 50-LASER (505-2737) or visit them on the web at laservelvet.com.

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