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Queens Chronicle

White is the new green

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Posted: Thursday, April 18, 2013 10:30 am | Updated: 10:32 am, Thu Apr 25, 2013.

One group is looking to make the city “greener” with buckets of white paint.

The White Roof Project, a group that aims to cool Earth one tar covered roof at time, is looking for a nonprofit or housing development in Astoria to paint, according to Board Treasurer and Secretary Paul Davis.

According to the project a roof covered with solar-reflective white paint reflects up to 90 percent of sunlight while a black roof reflects a mere 20 percent. On a 90-degree day, a black roof can be up to 180 degrees while a white roof stays at about 100 degrees, reducing cooling costs by about 40 percent, according to the White Roof Project.

The organization has painted roofs in Manhattan, but “is looking to have more of a presence in Queens,” Davis said.

For this roof the group has gathered funding from U.S. Power Generation. The receiving organization is under no commitment to provide any funds or labor.

“We are looking to paint one roof, the larger the better,” Davis said.

— Josey Bartlett

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