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Queens Chronicle

MTA explains LIC ad delay

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Posted: Thursday, March 13, 2014 10:30 am | Updated: 11:34 am, Thu Mar 20, 2014.

There are reports that the MTA delayed a marketing campaign for Long Island City it promised after business owners complained subway construction would cut into revenue.

“The Long Island City community is hurting as a result of the 22 weekends of closures on the seven line,” Van Bramer wrote in a statement. “The least that the MTA could do is work actively with the community on the promises that they have made.”

But the MTA said that is not exactly true. According to the agency, there have been talks between business owners and MTA representatives. The MTA was awaiting creative content from LIC businesses, which it received Monday night.

Several weeks ago, the MTA announced that it would provide the businesses with a free marketing campaign suggesting riders visit Long Island City. The campaign was to include subway posters, ads on MetroCards and other promotions.

The MTA reports that it is still committed to promoting a robust campaign. The creative materials — such as logos and slogans — will be reviewed and turned over in a day or two.

— Tess McRae

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