If you’re ever in the vicinity of Rego Park and catch a glimpse of what appears to be a man in a monkey suit in the middle of Woodhaven Blvd. brandishing a sign that reads, “Hairy is scary,” chances are you’re not hallucinating.
You’re probably just witnessing the advertising brainchild of John Corona, owner of nearby Velvet Effect Lasers, a hair removal and cosmetic clinic.
“I’ve been dying to do it for the longest time,” he said.
While the stunt is all in good fun, it’s clear that Corona takes his business quite seriously.
A self-described entrepreneur who became interested in matters of hair removal “through personal endeavors of removing my own hair,” he set up shop three-and-a-half years ago.
The name of the company, he explained, can be traced to research he did while skimming through a thesaurus for a suitable synonym for the word “smooth.”
“I wanted to find something catchy,” he said. “And velvety means smooth. And after you use a laser, you get that effect.”
According to Corona, the most popular treatments he offers are, of course, laser treatments for hair removal.
Corona made it clear that the treatments do not result in permanent hair removal but in reduction in hair re-growth.
Following an average of six treatments, clients can expect a reduction of between 60 and 90 percent of their hair, he said.
After that, they would be expected to return for periodic touch-ups, he added.
“Seventy percent respond well” to the treatments, he estimated.
“It’s hard to tell exactly the results they will get,” he said. “But this is the best method of managing hair growth.”
Corona said his clinic uses the Alexandrite Laser, considered by some to be the most effective for hair removal on certain types of skin.
In addition, Corona said that he and his two laser technicians, all of whom he said have been certified following completion of a 40-hour training class, “do test spots to increase the delivery of light, which provides higher-than-average results.”
The clinic has a total of four employees, Corona said.
Also popular with customers are treatments involving Botox and Juvederm, facial fillers that are designed to soften, respectively, fine line wrinkles and deep folds in the skin.
Corona indicated that when either of the two prescription injectibles is used, the procedure is performed by a nurse practitioner under medical supervision.
According to Corona, over 10,000 people have been served by his clinic since it opened. He said that, on average, between 15 and 27 customers are treated per day. Of this total, Corona estimated that 80 percent have been women.
As for possible side effects, which could include blisters and hyper- and hypo-pigmentation, Corona called them “very rare.”
Velvet Effect Lasers is located at 62-85 Woodhaven Blvd. in Rego Park.
Its hours are 10 a.m. to 8 p.m., Tuesday through Saturday, and 10 a.m. to 5 p.m. on Sunday.
For further information, visit laservelvet.com or call 718-505-2737.