In keeping with the New Year tradition, it’s “out with the old and in with the new” for one Howard Beach-based online clothing company, BringIt2NY.
Starting Jan. 16, the clothing company will combine people’s desires to clean out their closets with an initiative to help the underprivileged with a unique sports-centered charity drive, benefitting both the givers and receivers.
Sports fans can donate their old gear and clothes to the Great Tape Charity and in exchange, receive a sports-related gift including stickers, hats, pins, bracelets and T-shirts.
“We wanted kids to get interested in sports outside of America,” said Vincent Puleo, co-founder of BringIt2NY, as to why the drive was organized. Collected goods will go toward underprivileged families both abroad and locally.
Donations will be collected for two months and can be mailed to 26 Old Hemlock Drive, New Windsor, NY 12553.
BringIt2NY is the first business for the 23-year-old Puleo and his partner, 21-year-old Angelo Pellegrino, who came together because of their appreciation for the Knicks.
Puleo describes the business as a social networking clothing company, fueled by a community of Knicks fans. His custom shirt designs are often based on popular hand signs Knicks players display to each other, such as the team holding up their hands like telephones to signal camaraderie, a key concept that unites their own customers.
To bring community engagement offline, the founders periodically organize outings to basketball events. Sporting Puleo’s graphic tees, a group of about 50 will meet up to enjoy a game.
Combining Puleo’s background in graphic design and Pellegrino’s business savvy, the two founded their clothing company after meeting on Instagram. Pellegrino ran a popular Knicks blog while Puleo enjoyed creating unique sports images.
“My main goal was to get a like from one of the [Knicks] players,” said Puleo, who reached out to the popular blogger to propose his business concept.
Since they founded their business a year ago they have already received Instagram likes from Jason Kidd, J.R. Smith, Kenyon Martin and Amar’e Stoudemire.
For questions about the charity, send an email to Bringit2NY@gmail.com or call Puleo at (845) 401-2164.