Gone are the days when a trip to the hairdresser and a little rouge on the cheeks were enough preparation to face the world!
Today, women — and men — in search of perennial youth and enhanced looks can visit places like Dolce Aesthetics NY, a medical spa at 87-47 Myrtle Ave. in Glendale, for treatments ranging from chemical peels and microdermabrasion to liquid face lifts and lip augmentation.
Jennifer DiLandro, a registered nurse who owns and runs Dolce, said that over the past eight years she has treated thousands of patients and has seen them not only “look more beautiful,” but “stand straighter, look you in the eye more and exude confidence” following one or more of the procedures.
The mission of Dolce, which opened last November, is to “provide service excellence to all our customers and help you feel and look your absolute best. We pride ourselves with professionalism and pristine quality care to all.”
Under the supervision of medical director Dr. Jean Compas, Dolce has a staff of about six, according to DiLandro, including an aesthetician, permanent makeup artist and office staff.
DiLandro hopes to see the company expand into “the medical end of the cosmetics practice” in the near future.
With many of the staff and clients affected by Hurricane Sandy, DiLandro said that business got off to “a little bit of a slow start, but we’re flourishing. We have a lot of new clients. Now we’re doing very well.”
According to DiLandro, Botox treatments are the most popular, and go for the special new-client rate of $150.
“It’s very noninvasive and works very well,” she said. “It’s been around for a long time. People are comfortable with it.”
And the results last for about four months, she said.
Also in high demand are Juvederm facial fillers ($450), which, DiLandro explained, “replenish collagen and vitalize the face,” and can last for a year or longer.
Men, who she said comprise about 30 percent of her clientele, are heavily into chemical peels ($50) and facials ($75), as well as Botox treatments.
“In the last few years, it’s become more mainstream. Everything’s about youth and beauty. Men are in the same boat as women, especially in the workforce,” she said.
Customers range in age from their 20s through around 80, she said.
DiLandro and Compas have worked together for about five years, though DiLandro has been restoring faces for several years longer. She holds the highest injector level status, Expert Level V, bestowed by the companies that trained her in aesthetic treatments. Still, she said she continues to attend classes. “We always know the cutting edge,” she said. “I go to two or three courses a year.” Sometimes, her company’s office is used as a training site.
“It’s very important to feel good,” she said, suggesting that spa treatments “do wonders for the brain as well.”
The best part, she said, is that the treatments are “not permanent, noncommittal. It’s not like surgery. There is minimal risk.”
One down side, however, is that, as elective procedures, the treatments are not covered by insurance.
Hours for Dolce Aesthetics NY are 11 a.m. to 8 p.m. on Tuesdays; 10 a.m. to 8 p.m. Wednesdays and Fridays; 10 a.m. to 10 p.m. Thursdays; 10 a.m. to 6 p.m. Saturdays; and by appointment on Sundays. The spa is closed Mondays. For further information or to make an appointment, call (718) 365-2369 or visit dolceaestheticsny.com.