Add one part passionate owner, one part acclaimed international cake decorator and five parts eager students, mix well for two days and come out with a room full of edible, desirable cakes.
For Ela Juzwiszyn, owner of “Desirable cakes” in Howard Beach, it’s that intimate formula that has led to her new cake decorating business, attracting students from all over the nation.
On a frosty afternoon, students from as far as Los Angeles and as close as Long Island attend class. They say that here they are excited to learn a unique design for their skill set. The design this time comes from internationally acclaimed decorator, Sharon Wee of Australia. At the start of day one, the students simply have a wire, bowl and plain cake. By day two, all will leave with a colorful creation that looks as if milk was effortlessly being poured out of a jug by an invisible hand into a mixing bowl below.
“An instructor has to be challenging and entertaining,” said student Ursela Sultan, visiting from Texas to learn for her cake business. When Sultan first heard of this special two-day workshop six months ago, she, like many in attendance, jumped at the chance to sign up for the course.
Students come to learn as a hobby or for their cake business. Any reason is welcome for Juzwiszyn, who herself has simply always had a passion for decorating. Originally from Poland, she learned the art in London, where teachers would offer detailed instructions to make elaborate wedding cakes or delicate flowers for a baby shower cake. Once Juzwiszyn moved to New York, she found the cake decorating field lacking in sophisticated courses and decided to fill that void.
Unlike other classes she’s experienced in New York, Juzwiszyn will supply all the materials for her guests, as she understands that many will be traveling.
She makes sure that each class will be a unique experience, with past guest instructors even showing students how to make model cars, dolls and life-sized chocolate shoes.
As the students are carefully smoothing out chocolate glaze, Juzwiszyn stands by like a doting mother. She is there to ensure quality and comfort, providing lunch during breaks and refilling hot water for the chocolate when asked throughout the workday.
When students enter her pink-striped studio, perfumed with the scent of baked goods, Juzwiszyn says, they can expect to leave class with an entire, “desirable” cake to show off to their family. A key expectation from her guests? “Just come in with a smile,” she said, which she’s sure they’ll keep throughout the day.
Classes are available for all skill levels including children age 6 and up. Kids birthday parties can be arranged but all events are limited to 10 guests to ensure that proper attention is given.
Advanced classes can be one to two days, depending on the course and can range from $200 to $750. Special payment options are available via PayPal. Hours vary depending on the class, so call to book an appointment at (347) 417-4080 or log onto desirablecake.com.