It’s time to buy a new car.
So you go through the typical process of going to a dealership — if you live in South Queens, that probably means a 20 to 30 minute drive to Brooklyn, Long Island City or Nassau County — test driving, negotiating, meeting with the financing person. By the time you’re done, you’re talking hours.
Who has that kind of time?
Well for those who don’t, there are people out there who will do all the grunt work for you.
Richard Borrello is one of those guys. A former employee of a car dealership, he joined his brother Angelo who founded JYD Auto Leasing, which opened its doors at 162-38 Cross Bay Blvd. last March.
In his office, which features historic license plates and large portraits of luxury vehicles donning walls — including one of a Porsche on Park Avenue — Borrello described the business as being an “automobile broker” or “a car buying VIP” that helps customers find the best deals.
“You can compare the quality, utility and pricing of pretty much any make and model in our living room,” Borello said.
JYD has access to the inventory of dozens of dealerships in New York City, Long Island and even New Jersey. Borello said in the short time the business has been open he has done deals for customers from as far away as Albany.
Borello added that car buyers often complain about being tricked or pressured into spending more money than they need to when they close a deal at a typical dealership.
“We enable our customers to avoid the gimmicks and tricks and deceptive sales tactics common at dealerships,” he added.
Their services are at no additional cost to the buyer because JYD makes its profit from the dealer side.
Borello added that choosing a broker to help in buying cars can often open new horizons for buyers, who are often limited to specific car brands and models when they go to a dealership.
“We’re able to compare one make and model with other ones the buyer may not have even considered,” he said.
Borrello said the company does about 35 to 40 deals a month, but is definitely looking to grow and take on more clients. Right now, he works with a staff of five employees.
JYD will hold its official grand opening and introduction to the neighborhood on Saturday, Nov. 2 at its Cross Bay Boulevard office from 11 a.m. to 6 p.m. All are invited to meet the staff, enjoy food, drinks, music, kids entertainment and check out popular new vehicles. There will be raffle prizes and $5 gas cards for anyone who swaps out old license plate brackets for new ones featuring JYD’s name.