An animal advocacy group has launched a campaign to encourage people to spay or neuter their pets. The bus-shelter advertisements proudly proclaim, “We Did It in Queens!”
The announcements are sponsored by the Mayor’s Alliance for NYC’s Animals and aim to decrease the city’s homeless pet population and those euthanized at Animal Care and Control shelters.
“Spaying or neutering your pets at an early age — before six-months for a male and before a female’s first heat – can help your pet live a longer, healthier life,” Alliance President and Board Chairwoman Jane Hoffman said in a prepared statement. “It is also cost-effective. Remember, caring for a litter of puppies or kittens is expensive, as are the vet bills.”
The new ad campaign, which features cats and dogs and their real-life owners, will run citywide until May 13. The group helps residents find free and low-cost spay and neuter programs and clinics citywide and has pet adoption programs. Among the Alliance’s major goals is establishing the city as a no-kill community by 2015 – meaning that cats or dogs of reasonable health and temperament are not put down only because they are homeless.