It won’t be as extravagant as the 1939-40 or 1964-65 World’s Fairs were, but officials hope the result of the summer of celebrations to commemorate the 50th and 75th anniversaries of the gatherings are the same.
According to Borough President Melinda Katz, the events will rebrand Queens as a destination reflecting the heart and soul of New York City.
Flanked by members of the newly formed World’s Fair Anniversary Committee in the lobby of the Queens Museum, Katz declared on Friday the celebrations will not only honor the past World’s Fairs, but celebrate the bright future ahead for Queens.
“We are in the world’s borough, the most ethnically diverse borough on the entire planet. It is our asset, it is our strength and the World’s Fair knew that all those generations ago,” Katz said. “The next six months are going to signify events that will help keep the spirit of the 1939 and 1964 World’s Fairs alive,”
In addition to the Tent of Tomorrow public tour on April 22 and the World’s Fair Anniversary Festival on May 18, numerous other events involving a myriad of organizations were announced.
Queens Theatre managing director Taryn Sacramone revealed a series of anniversary events such as theatrical performances, historic World’s Fair memorabilia displays and Lego workshops.
Queens Museum president Tom Finkelpearl announced new summer-long exhibits detailing famous World’s Fair-related art projects such as “Andy Warhol’s 13 Most Wanted Men and the 1964 World’s Fair” and an exhibit of World’s Fair posters from around the world over the course of a century.
Details about the advertisement campaign for this year’s World’s Fair anniversary were also announced by NYC & Company president Fred Dixon.
Starting in early April, posters will be placed at bus stops throughout the borough, and commemorative shirts and buttons will also be sold online at nyc.gov/citystore.
“As New Yorkers, we all know what a special place Queens is,” Dixon said. “It’s a chance to further showcase what Queens is. That’s what the World’s Fair is all about.”
The Queens Botanical Garden, the Museum of the Moving Image and the New York Hall of Science will all host anniversary events as well.
The full list of events throughout the borough can be found online at itsinqueens.com/worldsfair.
Flushing Meadows Corona Park will be a busy place once the weather warms up, and Katz half-joked that she hopes thousands of people come to the borough and “spend lots of money” in the surrounding neighborhoods.
But to Katz, this summer will be more than just celebrating the past, it will be about re-launching Queens as the place to go for tourists and city residents alike.
“[The events] will help achieve the goal to rebrand Queens as a tourist destination with world-class cultural institutions and other attractions that people from around the city and the world should explore,” she said. “You should never come to the City of New York as a tourist and think you have seen the City of New York until you have been to the Borough of Queens.”